Wife, mom, content creator, and professional over-sharer.

I live in Salt Lake City, Utah with my amazing husband, Ammon, and our three incredible kids (plus one dog who thinks she’s one of the kids). In 2019, I accidentally went viral after posting a truly awful haircut (see my first saved Highlight on IG to join the joke #carolforpresident). Millions of people saw it, laughed with me, and said, “Yep… been there.” That moment launched this platform and six years later i'm still here connecting with people from around the world. The biggest lesson I've learned in this online journey are two fold: 1.) That we’re all more alike than we think and 2.) Be yourself, no matter what others think, say or do. 

That’s what this space is about: connection and authenticity. They have been two pillars from the beginning and I do my very best to show up that way. 

How do I show up? Welp, each week I send out two emails, one is a long-form letter, like a journal entry with no filter -- sometimes deep, sometimes ridiculous, always real. The other is a quick list (no more than 5) of favorite things I’ve found or things you’ve told me you’re loving. I also share free downloads when I can, write the occasional blog, and show up (a lot) on Instagram (find me in stories all day everyday) and sometimes TikTok.

Lately, I’ve been talking more about being a “comfort creator.” I’m not an expert in anything except being a human. I share what I’m buying, what I’m loving (or not), and I talk openly about the things that shape me—like infertility, hearing loss, family life, business, and just trying to be a person in this wild world.

I’m so grateful you’re here. I don’t take this platform lightly, and I try hard to keep it a space where we can all breathe a little deeper and laugh a little harder. Come as you are.

xo,

Abi